Privacy Policy

Last updated: 22 July 2026

Acre Acquisitions respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, store and protect your information when you visit our website, contact us or discuss a potential land opportunity with us.

1. Who we are

Acre Acquisitions identifies and assesses land opportunities across Norfolk and East Anglia. Where appropriate, we may cover planning and other associated professional costs as part of progressing a land opportunity.

For data protection purposes, Acre Acquisitions is the controller of the personal information described in this policy.

Business name: Acre Acquisitions Ltd
Registered address: 51 - 59 The Union Building, Rose Lane, Norwich, NR1 1BY
Email: info@acreacquisitions.co.uk
Company number: 11719465

2. Information we collect

We may collect:

  • Your name, address, telephone number and email address.

  • Information submitted through our website contact or land enquiry forms.

  • Details about land or property you own, represent or wish to discuss.

  • Communications between you and Acre Acquisitions.

  • Information required to assess or progress a potential land opportunity.

  • Technical information about your use of our website, including your IP address, browser, device and pages visited.

  • Marketing preferences and cookie choices.

Please do not send sensitive personal information through our website unless we specifically request it and explain why it is needed.

3. Information obtained from other sources

We may obtain information about land, property ownership and relevant interested parties from publicly accessible or professional sources, including:

  • HM Land Registry.

  • Local authority planning records.

  • Publicly available maps and property databases.

  • Companies House.

  • Estate agents, planning consultants and other professional advisers.

  • Land, property and mapping platforms.

  • Referrals and introductions.

Where required, we will provide relevant privacy information within the period prescribed by data protection law.

4. How we use your information

We may use your information to:

  • Respond to enquiries.

  • Assess land and development opportunities.

  • Identify and contact landowners or their representatives.

  • Discuss and develop potential agreements.

  • Carry out property, planning and ownership research.

  • Arrange surveys, planning work, legal advice and other professional services.

  • Communicate with professional advisers and project partners.

  • Manage our business relationships and records.

  • Meet legal, regulatory, accounting and fraud-prevention obligations.

  • Operate, protect and improve our website.

  • Send marketing communications where you have consented or where otherwise permitted by law.

We do not sell your personal information.

5. Our lawful bases

Depending on the circumstances, we process personal information because:

  • It is necessary to take steps at your request before entering into a contract or to perform a contract.

  • It is necessary for our legitimate interests in identifying, assessing and progressing suitable land opportunities, communicating with landowners and operating our business.

  • We have a legal obligation to retain or disclose certain information.

  • You have given your consent, including where consent is required for marketing or non-essential cookies.

Where we rely on legitimate interests, we consider the effect on your privacy and do not use your information where your rights override those interests.

You may withdraw consent at any time by contacting us.

6. Sharing your information

Where necessary, we may share relevant information with:

  • Planning consultants, architects and surveyors.

  • Solicitors, accountants and tax advisers.

  • Development, funding and joint-venture partners.

  • Environmental, highways and other specialist consultants.

  • Local authorities, utility providers and statutory bodies.

  • Website, email, cloud-storage, analytics and IT providers.

  • Regulators, law-enforcement bodies or other authorities where legally required.

  • A purchaser, investor or successor if our business or a relevant project is sold or reorganised.

We only disclose information that is reasonably necessary and expect recipients to protect it appropriately.

7. Squarespace and international transfers

Our website is hosted by Squarespace. Squarespace may process technical information, form submissions, analytics data and cookies to provide and secure the website.

Some service providers may process information outside the United Kingdom. Where this occurs, we take reasonable steps to ensure an appropriate safeguard is in place, such as an adequacy regulation or approved contractual protections.

You can learn more through Squarespace’s Privacy Policy.

8. Cookies and analytics

Our website uses essential cookies required for the site to operate. With your permission, it may also use analytics and performance cookies to understand how visitors use the website.

You can accept or reject non-essential cookies through our cookie banner and change your browser settings to control cookies. Rejecting some cookies may affect certain website functions.

Squarespace explains the cookies its platform uses in its cookie guidance.

9. How long we retain information

We retain personal information only for as long as it is reasonably required for the purpose for which it was collected, including to manage enquiries, assess opportunities, maintain project records and meet legal, accounting or regulatory obligations.

Retention periods depend on the nature of our relationship and the information concerned. For example:

  • General enquiries are normally retained for up to two years after the last meaningful contact.

  • Records relating to contracts, transactions and professional services may be retained for at least six years.

  • Marketing information is retained until you unsubscribe or withdraw consent.

  • Cookie and analytics information is retained according to the settings of the relevant service.

We may retain information for longer where a dispute, legal claim or regulatory requirement applies.

10. Security

We use reasonable organisational and technical measures to protect personal information against unauthorised access, alteration, loss, misuse or disclosure.

However, no internet transmission or electronic storage system is completely secure. Please avoid submitting confidential legal documents or sensitive information through a general website contact form unless requested.

11. Your rights

Under UK data protection law, you may have the right to:

  • Ask for a copy of your personal information.

  • Ask us to correct inaccurate or incomplete information.

  • Ask us to delete your information in certain circumstances.

  • Ask us to restrict how we use your information.

  • Object to processing based on legitimate interests or direct marketing.

  • Receive certain information in a portable format.

  • Withdraw consent where processing is based on consent.

  • Complain about how we handle your information.

These rights are subject to certain legal conditions and exceptions.

To exercise a right, contact info@acreacquisitions.co.uk. We may need to verify your identity before responding.

12. Marketing

We will only send electronic marketing where permitted by law. You can unsubscribe at any time by following the instructions in a message or contacting us.

We may still send non-marketing communications concerning an enquiry, agreement or ongoing land opportunity.

13. Other websites

Our website may contain links to websites operated by other organisations. We are not responsible for their content, security or privacy practices. Please review their privacy policies before submitting personal information.

14. Complaints

Please contact us first if you have concerns about how we use your information, so we have an opportunity to resolve the matter.

You may also complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: www.ico.org.uk

15. Changes to this policy

We may update this privacy policy to reflect changes to our business, website or legal obligations. The latest version will be published on this page with the updated date.

The policy covers the principal information the ICO expects privacy notices to explain, including purposes, lawful bases, retention, sharing and individual rights. Squarespace also recommends enabling an opt-in/opt-out cookie banner alongside the policy. ICO privacy-notice guidance and Squarespace GDPR guidance.